So Saturday I was in a local computer store and I saw this kid of around 13 or 14 run up to his dad with some software box and was like, "Dad dad! I want to get this!".
Dad says, "What is it?"
"It's Linux." answers the kid.
Dad says, "Linux? What is that? A game?"
The kid responds, "No Dad! It's Linux. It's *COOL*."

At that point I kept on my way, but thought it was indeed cool.