Chocolate?!?!

Heinz, the ketchup company, is planning releasing a line of 'frozen potato products' called Funky Fries. Flavors include Sour Cream and Chives (doesn't sound too bad) and Cocoa Crispers (I think I may be ill), which are chocolate french fries.  There's also one that is colored sky blue.

What is this big thing with oddly colored food?