What were we just listening to?

I'm not sure if I should be amused or disturbed. Nari posted about a new radio station in Seattle. Their 'gimmick', they only play the best parts of songs. I tuned it in online and you'd hear about 5-10 seconds of a song, then a number (which corresponds to what the song is on their web site), then another couple of seconds of a song, and so on. Here's a bit from their press release:

(Seattle, Washington) · In a radical departure from mainstream radio formats, New Century Media has created a totally new approach to traditional broadcasting. Wednesday, May 29, 2002 at 6pm, 95-7 The Beat (KBTB-FM) changes its name and format to "QUICK 96" ...only the Best Parts of your Favorite Songs ". "QUICK 96" was designed to address the short attention span of today's busy music fan," said New Century Media President and General Manager, Michele Grosenick. "'QUICK 96' will feature an active library of more than 11,000 songs. 'QUICK 96' is truly the most variety of music ever heard on Seattle Radio. Each day you'll hear the Best Country, Top 40, Rock and Adult Hits and lots more of them," Grosenick continued.

After listening online for about 10 minutes I was ready to rip my hair out.

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This page contains a single entry by Gregory published on May 31, 2002 2:06 PM.

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