Yesterday my friend Hank paged me to say "Guess what! I got a TiBook!" I laughed because this was one of the people who laughed at me a year ago when I got mine. He loved it, he was able to go home and have it and the Airport he got up and running in minutes. He's also been enjoying OS X quite a bit (he's an old unix guy).
On that same subject, I stumbled on Mac OS X: The Search for OS Canaan. It's a blog by a few folks making the switch. It's pretty good. Forget Apple's hype-filled ads, this is much nicer IMHO and a heck of a lot less preachy.
I think Apple's biggest obstacle is overcoming the view that people have of them. People have this preconception about Apple based on old MacOS. I've seen people on mailing lists talk about why they don't like Macs and 3/5ths of their reasons don't even apply with OS X.
