The Boston Globe had a great story on WiFi HotSpots in Boston. This still gives me hope that there will be a free hotspot in my area. I think there's definitely a market for both pay and free service though. If you are someone who is travelling a lot, the pay service would be most useful. Because you could more easily find a hotspot. I've found that finding free hotspots is a little bit more difficult because they aren't as heavily promoted.