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March 1, 2003

Barbie Gone Surreal

From over on Instapundit via The Trademark Blog comes a tale of fish and beauty gone weird.

WHEN CROSS-BRANDING BECOMES SURREAL: Okay, I've got nothing against Barbie. And I like SpongeBob. But, somehow, the "SpongeBob Squarepants Barbie" just seems, well, weird.

You can imagine the marketing meeting: "It's synergy! Barbie's a classic, and SpongeBob's a hot new star!"

Okay, I don't think I can be surprised by anything anymore. Unless someone's actually gone and written Spongebob and Barbie fic.

Posted by snooze at March 1, 2003 6:42 PM