From over on Instapundit via The Trademark Blog comes a tale of fish and beauty gone weird.
WHEN CROSS-BRANDING BECOMES SURREAL: Okay, I've got nothing against Barbie. And I like SpongeBob. But, somehow, the "SpongeBob Squarepants Barbie" just seems, well, weird.
You can imagine the marketing meeting: "It's synergy! Barbie's a classic, and SpongeBob's a hot new star!"
Okay, I don't think I can be surprised by anything anymore. Unless someone's actually gone and written Spongebob and Barbie fic.
