The first time I heard about Individual.com was a few years back when my old high school roommate, Mark Israel, was working there. Over the years I worked with a few folks who had worked there, and just recently have been helping to revive the site. We just did a soft launch on Friday, so people can come by and take a look. It's pretty keen, but we're hoping to get some traffic to see how it holds up under pressure.

So just what is Individual.com? From the site help:

What is Individual.com?
Individual.com is a free customized Internet news service that continuously adapts to provide business people with the best news, information and services to put them ahead in work and life. Unlike other alternates, Individual.com offers the Web's largest collection of business, financial, industry, trade and company-specific news and information uniquely personalized to deliver better targeted, better customized and more relevant news and information to the business professional

Now, we just have to come up with a way to do some kind of authenticated RSS for people. Because I personally think that having something like this teamed up with RSS could be pretty damn kickass. Anyways, come on over and sign up and check it out. We'd love to hear what people think of it.