Kasia posted about cooking (in reference to a post on Jeremy Zawodny's blog) and included a nice recipe to try. I've long thought that the reason most people think cooking is such a bit deal is that they are afraid of it. To me that's the fun part of cooking. Trying out a recipe and seeing if it works. Cooking also doesn't that time consuming.
The thought that just popped into my early morning, pre-coffee brain is that many people look at cooking a lot like how they look at using the computer. I'm not fully sure what that means, but maybe coffee will help (mmm, Dunkin Donuts).