The Trunk Monkey, from Suburban Auto Group. Having a problem on the road? Get pulled over by a cop? Get egged by kids? No need to fear, The Trunk Monkey is here to save the day. I think I need the theft retrieval system the most.

Update: From the comments on this post, it appears that Trunk Monkey is originally from Trunkmonkey Racing, a race team that came up with the concept over two years prior to Suburban Auto Group's ad campaign. Supposedly they are slightly annoyed, but "basking in the publicity." Sounds like a plan to me, they've even got an Orkut community.