Joi's been playing quite a bit of WoW and has posted some of his observations.

As you may have noticed, my blogging has been a bit light these days. This is partially due to the rigor in which I have taken on my research into the World of Warcraft (WoW). I'm still level 36 (out of a maximum of 60) so I am still a "newbie" but I thought I might share some of my observations. [Joi Ito's Web]

It's fun watching others find various fun things in the game. Things that really don't do anything besides add atmosphere. Pets you can buy for yourself. Recipes for food that turn you into a ninja or a pirate. Potions that shrink you down to mini size.

I've actually been limiting my WoW time a bit. I used to be on quite a bit, now I try not to log in before 3 in the afternoon and not stay up late just to play. Though I have been having more fun again because I've been adventuring with friends more.